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Business Insider’s Jim Edwards reports on a trio of research and analysis firms Nomura, Longbow Research and Bernstein.
All have lowered sales projections for the iPhone X due to poor sales performance they say might be caused by the high price point.
Longbow predicts sales estimates to be 2%, a percent below what was expected.
It was only four months ago, at the launch of iPhone X, that Apple was claiming demand has been “off the charts” (but failed to release any pre-order numbers).
The flagship phone features premium parts like the bezel less edge, 5.8 inch OLED multi touch display, back facing camera (12MP) and front facing camera (7MP), wireless charging, water proof, face id unlocking and more.
But now, Longbow Research reports Apple’s Asian supply chain believes the iPhone X was not selling well.
There had been an unusually large cut in orders for the phone in Q1, something unheard of for an iPhone.
Bernstein Analysts believe competition is hurting sales.
And right now the iPhone X’s biggest competition is the iPhone 6, 7 and 8.
Consumers may question spending $1000 for a new iPhone when they could simply buy a newer older model or used iphone.
“The useful life of an iPhone has become longer over time, up to four years with careful use. Many people are choosing a used iPhone on the second-hand market over the cost of a new phone. After all, the iOS experience is largely the same on all iPhone models. "The upshot is that Apple's iPhone installed base growth of *new* phones — likely the best leading indicator of future iPhone sales — may be lower than many realize, and looks to be flat in FY 18," he told clients.”
Surely Apple can also feel pressure coming from competitor Samsung which just released its Galaxy 9 and 9s. The top end S9+ is selling for 839 as of this writing, over 150 less than the iPhone X.
Its specs compare favorably to the iPhone X.
Both have the edge-less display at 5.8 (Samsung’s is Super AMOLED).
They both have 12 inch rear and 7 inch front facing cameras.
Both are waterproof, have facial id unlock (although the X has ditched the fingerprint reader).
Both have fast wireless charging.
Raw performance was lacking with the Samsung Galaxy compared to the iPhone.
But the lesser performance did not make up the 150 difference between the two phones.
Trustedreviews pretty much gave them a tie stating:
“These are two superb handset that are strong flagships for their respective operating systems. The iPhone X was huge step in the right direction for Apple, and while the S9 is certainly a minor update, it remains a great phone.”
But what about other competitors such as the Xiaomi Mi Mix 2?
While it may not be an exact competitor to the Galaxy S9, It has everything the Samsung Galaxy s8 has with a price point that is about $200 less.
The Mi Mix 2 has more ram (6 vs 4 for the Galaxy 8).
It does not have expansion storage via SD card like the galaxy, but it does have more frequent updates.
And in terms of looks, the edge-less display and super amoled screen is a thing to behold.
The Xiaomi also wins when it comes to battery life.
According to a report by Android Central, their tester was able to go through a days’ worth of usage on a single charge.
And even though Mi Mix is made and manufactured overseas, the phone sports 42 LTE bands which makes it an international phone, capable of working just about anywhere in the world (can your iphone do that??).
So as Apple's ambitious iPhone X sales stagger, know this: you don’t have to spend $1000 for a great phone with edge-less brilliant display, facial unlock, fast performance and more.
For 1/2 the price you can get a Xiaomi Mi Mix 2.