PHONES | TABLETS | ELECTRONICS | ACCESSORIES | NEWS
Business Insider’s Jim Edwards reports on a trio of research and analysis firms Nomura, Longbow Research and Bernstein.
All have lowered sales projections for the iPhone X due to poor sales performance they say might be caused by the high price point.
Longbow predicts sales estimates to be 2%, a percent below what was expected.
It was only four months ago, at the launch of iPhone X, that Apple was claiming demand has been “off the charts” (but failed to release any pre-order numbers).
The flagship phone features premium parts like the bezel less edge, 5.8 inch OLED multi touch display, back facing camera (12MP) and front facing camera (7MP), wireless charging, water proof, face id unlocking and more.
But now, Longbow Research reports Apple’s Asian supply chain believes the iPhone X was not selling well.